Tip-Offs Media

Sam Becker proposed a communication model in “The Prospect of Rhetoric” (1968), which is known as Becker’s Mosaic Model of Communication. According to him, the classical models of communication are not very useful in contemporary communication. The model explains the complexity of human communication. It also describes the randomness of the origin of messages and communication as a dynamic process. The model is believed to reduce the limitations of the linear models. The model stresses the meaning of messages. The model was inspired by Marshall McLuhan’s views and metaphors of television as a collection of light and dark spots. Components of Becker’s Mosaic Model of Communication   1.       Empty cells – Unavailable messages or sources 2.       Vertical layers – Set of similar messages 3.       Cells – Messages and sources 4.       Receivers go through the cells in  ...

  Dean Barnlund proposed a transactional model of communication in 1970 for basic interpersonal  communication  which articulates that sending and receiving of messages happens simultaneously between people which is popularly known as Barlund’s Transactional Model of Communication. The model has been further adapted and reformed by other theorists as  General Transactional Model . The model shifted from the trend of  linear model  to  dynamic  and  two way  communication model. Concepts of Barnlund’s Transactional Model of Communication        Barnlund’s Transactional Model is a  multi-layered feedback system . This is a continuous process where sender and receiver interchanges their places and both are equally important. The message passing takes place with a constant feedback being provided from both parties. A feedback for one is the message for the other. Components of Barlund’s model Cues  r...