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Similarly to the Schramm & Osgood Circular Model, Gerbner's General Model emphasizes the dynamic nature of human communication. It also, in common with other models, such as say, David Berio's S-M-C-R model, gives prominence to the factors which may affect fidelity Gerbner's General Model   Perceptual Dimension: An 'E is an event happens in the real life and the event content or message is perceived by ‘M’ (Man or a Machine). After Perceives the message from "E" by "M" is known as 'El’. E1 is not same as like ‘E’. Because any man or machine can't perceives the whole event and they perceives only the part of the event (E1). This is known as "Perceptual Dimension". These 3 factors are involves between 'E' and 'M' ü   Selection ü   Context ü   Availability M (man or machine) cannot perceive the entire content of the event "E" So M selects the interesting or needed content from the entire ...

Westley and MacLean's Model of Communication was suggested by Bruce Westies (1915-1990) and Malcolm S. MacLean Jr . (1913-2001) in 1957. This model was an adaptation from Newcomb's model of communication, which talked about co-orientation for simultaneous orientation in a two way communication. It also consisted of some concepts from Lewin's model. Unlike Dance's Helical Model of Communication, the model says that communication does not begin when one person starts speaking, but it does when a person responds to something from his/her surroundings. The person must first receive message from the environment and then, he/she responds according to his/her object of orientation. The Westley and MacLean's model can be applied in two contexts: interpersonal and mass communication, the point of difference being the feedback.   Feedback is direct and fast in interpersonal communication and indirect and slow in mass communication. The model also differentiates message as...

The New Comb's model of communication was introduced by Theodore M Newcomb of the University of Michigan in 1953. He gives different approach to the communication process. The main purpose of this theory is to introduce the role of communication in a social relationship (society) and to maintain social equilibrium within the social system. He does not include the message as a separate entity in his diagram, implying it only by use of directional arrows. He concentrates on the social purpose of communication, showing all communication as a means of sustaining relationships between people. Sometimes it's called as an 'ABX model of communication . The Newcomb's model works in a triangular format or A-B-X system A-Sender B-Receiver X-Matter of Concern The relationship between A and B is like student and teacher, government and public or newspaper and readers. Sender and Receiver may work in a same flow but the same time some factor like 'X' may affect t...

  Schramm’s model of communication was postulated by Wilbur Schramm in 1954, where he suggested that communication is a two way process where both sender and receiver take turns to send and receive a message. The message is only sent after encoding so the sender is also called Encoder and encoded message is decoded under receipt by the receiver, making him the Decoder. This model was adapted from the theories of another theorist Osgood, so is also known as Osgood and Schramm model of communication or Encode-Decode Model of communication. Osgood replaced the linear model of communication with the circular process of communication and Schramm added the concept of field of experience to it. This model is described in Schramm’s book “The Process and Effects of Communication” . Different Components of Schramm’s Model Sender (Transmitter) is the person who sends the message. Encoder is the person who converts the message to be sent into codes. Decoder is the person who gets th...