LASSWELL’S MODEL (1948)

 



Lasswell’s communication model was developed by communication theorist Harold Lasswell (1902-1978) in 1948. Lasswell model of communication (also known as action model of communication or linear model or one way model of communication) is regarded as one of the most influential model of communication.

Components of Lasswell’s Communication Model

Lasswell’s communication model has five components which is used as an analysis tool for evaluating the communication process and components. The components are the questions to be asked to get the answers and keep communication going.

Components

Meaning

Analysis

Who

The communicator or sender or source of message

Control Analysis

Says What

The content of the message

Content Analysis

In Which Channel

The medium or media

Media Analysis

To Whom

The receiver of the message or an audience

Audience Analysis

With What Effect

The feedback of the receiver to the sender

Effect Analysis

 

Explanation of Lasswell’s Communication Model

Though Lasswell’s model was developed to analyze mass communication, this model is used for interpersonal communication or group communication to be disseminated message to various groups in varios situations.

Lasswell’s model developed to study the media propaganda of countries and businesses at that time. Only rich people used to have communication mediums such as televisions and radios back them. It was made to show the mass media culture.

Lasswell’s also brought the concept of Effective Communication Process. He talked about the relation between presentation of facts and how it generates different effects. The use of the concept of effect makes Lasswell’s model non-linear unlike its name it’s because effect can also be taken as feedback. Though, generally, the component of effect was made to be more about outcome of the message, the model is applied in different Medias and fields despite being developed specifically for mass communication.

This model is similar to communication model proposed by Claude Shannon and Warren Weaver. Shannon and Weaver model is more graphical than Lasswell’s model of communication. George Gerbner who is the founder of the cultivation theory, expanded Lasswells’s model included the concept of reaction of the receiver.

Criticisms of Lasswell’s Model

1.      The major criticism of Lasswell’s Model is that it does not include feedback and ignores the possibility of noise.

2.       The model is criticized for being very general and only including very traditional topics.

3.       The model is said to be propaganda based as it is more focused on the resulting outcome and generally used for media persuation.

 

Comments

Post a Comment

Popular posts from this blog

Becker’s Mosaic Model of Communication

Image
Sam Becker proposed a communication model in “The Prospect of Rhetoric” (1968), which is known as Becker’s Mosaic Model of Communication. According to him, the classical models of communication are not very useful in contemporary communication. The model explains the complexity of human communication. It also describes the randomness of the origin of messages and communication as a dynamic process. The model is believed to reduce the limitations of the linear models. The model stresses the meaning of messages. The model was inspired by Marshall McLuhan’s views and metaphors of television as a collection of light and dark spots. Components of Becker’s Mosaic Model of Communication   1.       Empty cells – Unavailable messages or sources 2.       Vertical layers – Set of similar messages 3.       Cells – Messages and sources 4.       Receivers go through the cells in  ...
Read more

Gerbner's General Model of Communication (1956)

Image
Similarly to the Schramm & Osgood Circular Model, Gerbner's General Model emphasizes the dynamic nature of human communication. It also, in common with other models, such as say, David Berio's S-M-C-R model, gives prominence to the factors which may affect fidelity Gerbner's General Model   Perceptual Dimension: An 'E is an event happens in the real life and the event content or message is perceived by ‘M’ (Man or a Machine). After Perceives the message from "E" by "M" is known as 'El’. E1 is not same as like ‘E’. Because any man or machine can't perceives the whole event and they perceives only the part of the event (E1). This is known as "Perceptual Dimension". These 3 factors are involves between 'E' and 'M' ü   Selection ü   Context ü   Availability M (man or machine) cannot perceive the entire content of the event "E" So M selects the interesting or needed content from the entire ...
Read more

Barnlund’s Transactional Model of Communication

Image
  Dean Barnlund proposed a transactional model of communication in 1970 for basic interpersonal  communication  which articulates that sending and receiving of messages happens simultaneously between people which is popularly known as Barlund’s Transactional Model of Communication. The model has been further adapted and reformed by other theorists as  General Transactional Model . The model shifted from the trend of  linear model  to  dynamic  and  two way  communication model. Concepts of Barnlund’s Transactional Model of Communication        Barnlund’s Transactional Model is a  multi-layered feedback system . This is a continuous process where sender and receiver interchanges their places and both are equally important. The message passing takes place with a constant feedback being provided from both parties. A feedback for one is the message for the other. Components of Barlund’s model Cues  r...
Read more